Cottle Taylor Case

Problem Statement: How to accession the sales revenue of the Cottle Indias soup-straineres. And which type of brush to be foc partd in decree to increase the overall profitability. Analysis: Cottle India is doing well in India as it sales has grown year on year (18.5% increase 2008-09). It enjoys a market sh be of 38 % as of 2009. besides the viva voce foreboding industry is growing (47% increase 2004-2009) due to increase in disposable income and influence of the western culture. Cottle has enjoyed the prototypic mover advantage in the toothbrush market as it has competitive advantage in the manufacturing of the advanced technology toothbrushes without relying on the imported process. It enjoys a market sh atomic number 18 of 46% with provided two competitors. as well Indians considered Cottle an authority in oral care and held their products in high regard because Cottle partnered frequently with IDA. Cottle, age commission on the toothbrush market, introduced diminished and mid run away products, being first to secure the market initially by creating grass awareness. Cottle has 3 types of Toothbrushes 1. Low rarity 2. mass medium break 3. Battery operated The target segments for these types are 1. Low end : hobnailed and semi urban consumers who do not use toothbrushes 2. Medium end: Semi urban and urban consumers who currently use low end toothbrush 3.

Battery Operated: Very a few(prenominal) price-insensitive urban consumers Cottle should focus on the sale of low end model to the huge farming(prenominal) and semi urban populat ion where most 500 meg consumers do not us! e toothbrush at all. Also the profit margin is more or less comparable as that of the medium and battery operated toothbrushes (47% low end, 45 % medium, and 50 % battery operated). Factors determining the demand of Toothbrushes are 1. Awareness of health care 2. add up of liquid Income 3. Brand Awareness of Firm 4. Competition in constancy 5. impairment of Product 6. Distribution Strategy The demand plunder be increased by 1. Awareness...If you necessitate to get a full essay, order it on our website: BestEssayCheap.com

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