Memo

MEMOFrom : market ManagerTo : selling TeamDate : 22nd March 2007Subject : Communication Strategies and promotional TechniquesReaching College StudentsWe have already noted that college students are frequent proposes and mountain therefore be a fundamental help in the attainment of the firm s objectives . Being a non-profit making musical comedy arrangement , the assistance entrustd by put ups is fundamental to ensure that we provide the go that our firm was set forCommunication StrategiesPromotional tools are usually pick out in to convey a inwardness to the targeted group . barely , in this case , our objective is not only to top the message but also to induce involvement in our activities by the college students we are demonstrateing to reach (Bellis M . It is of fundamental luster that the promotion adopted adh eres to our corporate objectivesPromotional Techniques and MaterialsThe promotional techniques and mediums should be ones that efficaciously reach the students . In this respect I suggest state and macrocosm relations . The correct advertising medium would be college magazines that are aimed to reach mass quantities of students (Kotler. et al 1999 ,773-776With respect to state-supported relations , we should also seek arrangements with college deans so that we can commit public relation lectures in which we outline our objectives and activities . At this conveyance , applications should also be forwarded to interested volunteersIt is very important that the messages conveyed in the promotion mix furnish to reveal encourage students to volunteer by showing how much they can help . We ought to try to evoke the kindness inherent in themReferencesBellis M . Marketing Plan for the Independent Vendor (on line . Available from hypertext head protocol /inventors .about .com /od /advertisingmedia /a /effective_marke .h! tm (Accessed 22nd March 2007KotlerArmstrong G Saunders J Wong V . Principles of Marketing Second European fluctuation . capital of the United Kingdom : Prentice Hall (1999PAGEPAGE 1 of 2...If you want to get a full essay, order it on our website: BestEssayCheap.com

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